2014 T-shirt design : I used a hand drawn approach the 2014 year to give the design a more hand crafted feel.

2012 T-shirt design

Dickel Barrel Select Tennessee Whisky : This package needed convey the heritage of the George Dickel Brand and shine as a special edition batch of the finest Tennessee Whisky. The client wanted to include the image of distillery in the label art. I designed the label as well as the bottle embossing and cap wrap.

Guinness UDV : For this special edition set of cans and collectible glasses the vintage artwork was replicated in vector artwork to accommodate the special printing process.

Seagram's VO Gift Package : This holiday gift package for Seagram's VO shines with classic style mixed with a touch of foil for a simple shimmer. "Over 140 years of Integrity, Tradition and Craftsmanship" is repeated in the script background to create a subtle pattern in the foil.

Smirnoff Gift Packaging : This VAP featured a clean design, bold color and a classy emboss for the launch of the Smirnoff Twist flavored vodkas.

Tanqueray Bottle Design Concept : These concepts featured faceted bottle designs. A tall bottle for the silver line extension and a short bottle for the reserve batch.

In-store events : Balloons and crowns made the kids feel special during the store event celebrations.

Digital : Geoffrey and his friends appeared in these cute and quirky diorama scenes to promote the program. The scenes promoted the benefits of the program for parents and were fun for the kids to engage with. The scenes were featured in the landing page for the program and a trigger email series that were sent to club members leading up to their birthday. I was involved in the toy selection, brainstorming, concept development, art direction and photography.

Social media : Geoffrey and his friends took to social media to promote the benefits of joining the club. A series of posts were developed for Facebook, Instagram, Twitter and Pinterest.

A special video was developed to showcase all the benefits of being a Geoffrey Birthday Club member. It was used to promote the club on Facebook and youtube. It was done in a puppet style as if a kid made it. I art directed the storyboards, filming in studio and editing.

Birthday cards : What’s better than getting a card in the mail on your Birthday? Toys”R”Us wanted to make sure their Birthday Club members knew they were extra special and developed these cards for the occasion.

Oops… What happens when Geoffrey is late to wish you a happy birthday? He sends Batman to the rescue!

Everyone loves a good cake smash to celebrate a first birthday milestone!

Monthly Birthday Social Engagement : Every month posts were created to wish kids a happy birthday. Geoffrey was always the star. Themes were created around seasons, holidays or special movie or toy launches. Below are just 2 examples: January had a new New Years’ theme, of course, and the May birthday featured Geoffrey as a pirate in honor of the latest Pirates of the Caribbean movie.

The Baby Guide program influenced other areas of the store. To help customers shop for breast pumps an info graphic end cap was developed. Icons were developed for the baby gates program and applied to packaging and informational signage.

Gerber Baby Food : This flexible, contemporary architecture and soft focus photography accomplished the goal of presenting a fresh look to the fruit and vegetables. I collaborated closely with the client throughout the design process, concept development, focus group testing, photography composition and 300 sku production.

Stonyfield YoKids Yogurt: This re-launched kids yogurt now brands the name YoKids to build on the success of it’s younger sibling YoBaby. The bold colors are sure to get some attention on shelf to appeal more to kids but still have that real fruit goodness to appeal to Moms. I handled the design implementation, production and photo shoot.

Sandridge Foods, Grandma’s Original Recipes : Sandridge foods wanted to refresh a tired brand and give this grandma a new look. The packaging material was updated along with a newly illustrated grandma logo and a line of products was developed with clear color coding. A style guide was also developed to support the brand.

Packaging Concepts : The following concepts are some of my flavorites that never made it to shelf.

This was a very special holiday season for Toys"R"Us. There was budget for FOIL! A foil substrate was used to bring this simple graphics to life. The use of matte and foil finish provided a contrast for maximum foil pop! These characters I created were used across other collateral and advertising. My reindeer illustration was also featured in a special die cut holiday mailing.

For the launch of Star Wars Clone Wars I worked with marketing, visual, vendor partners, printers and designers to bring this very special shop to life. Complete with countdown clock, die cut dimensional mask, lug on and foil. The tricky part about this feature shop location is the many different store configurations. This shop needs to be design in a modular system to break down for smaller stores.

This holiday season was sprinkled with magic and cute "bobble head" characters that created a clean holiday environment. Coordinating corrugate displays, gift bags and product packaging were also created.

This spring and summer feature shop featured illustrated kids and some other outdoor characters in a colorful environment. It’s great when the products can coordinate with the environmental graphics. Aren't the beach towels the cutest! I worked with the product development team to create the towel designs and display to compliment the shop.

In-Store Collateral : These colorful bags and Team Member shirts embodied the essence of the brand.

Gift Cards : I ♥️ Geoffrey and so did our customers. I developed hundreds of gift cards over the years to support our gift card program and the simple Geoffrey lenticular is still one of my favorites. To bring Geoffrey to life in the hands of a kid is so exciting. When budget allowed I was able to have fun with special inks, die cuts and foil!

Corporate website : I art directed and developed the base design for the corporate website and then worked alongside the corporate communication team and agency as they implemented the website.

Corporate environmental graphics : Company morale is so important and having a great space to greet you and work in is key. I was part of the team on the office revitalization project. I worked on the graphics and scheduled photo shoot with team members to feature around the building. The corporate vision and brand statements were featured in dimensional installations around the building.

For Black Friday the look was taken to another level to achieve a strong promotional feel. The black offset the bold color stripes and the type remained fun using the bouncy letters. The teams used the assets to create impactful animations to get the attention of our digital audience.

The summer campaign took a softer approach and integrated beautiful photography that featured kids doing what they do best - having fun playing. The type was playful in style and the words connected perfectly with the images.

This holiday display was made to look extra warm and welcoming with lacy curtains and a wreath in every window. This year featured a partnership with Katie Brown and included promotional materials and Sell Sheets for the display.