In-store events : Balloons and crowns made the kids feel special during the store event celebrations.
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Digital : Geoffrey and his friends appeared in these cute and quirky diorama scenes to promote the program. The scenes promoted the benefits of the program for parents and were fun for the kids to engage with. The scenes were featured in the landing
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Social media : Geoffrey and his friends took to social media to promote the benefits of joining the club. A series of posts were developed for Facebook, Instagram, Twitter and Pinterest.
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A special video was developed to showcase all the benefits of being a Geoffrey Birthday Club member. It was used to promote the club on Facebook and youtube. It was done in a puppet style as if a kid made it. I art directed the storyboards, filming
Birthday cards : What’s better than getting a card in the mail on your Birthday? Toys”R”Us wanted to make sure their Birthday Club members knew they were extra special and developed these cards for the occasion.
Oops… What happens when Geoffrey is late to wish you a happy birthday? He sends Batman to the rescue!
Everyone loves a good cake smash to celebrate a first birthday milestone!
Monthly Birthday Social Engagement : Every month posts were created to wish kids a happy birthday. Geoffrey was always the star. Themes were created around seasons, holidays or special movie or toy launches. Below are just 2 examples: January had a
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