Jessica is a strategic designer focused on building brands. She works with her clients to establish a unique look and feel that speaks to the essence of their company or product. She thinks big picture and considers every customer touchpoint. The logo, the color pallet, photography approach, the packaging, the copy tone used, the social media strategy and so much more.
Jessica is also a photographer that has developed her skills to offer more to her clients. She believes a brand is much more than a logo and the more personal it can be, the better. Authentic photography can really bring a brand to life and be key to differentiating it from others. Jessica is also available to do portrait photography for individuals and families.
Jessica has worked on both the Agency and In-House side of the business. She graduated from Syracuse University and started her career at a design agency where she worked on consumer packaging and branding for many well-known companies. Her most recent position was at Toys"R"Us where she designed and managed a team of designers on various projects and campaigns. She was responsible for protecting and evolving the brand equities for the many services and programs that Toys"R"Us offered. She has led new campaign development, new program launches, social media campaigns, website development, and art directed the 2018 Toys"R"Us holiday catalog.
Logo design, including style guide and identity system
Business cards & Letterhead
Digital and Print Ads
Social Media Support