Jessica is a strategic designer focused on building brands. She works with her clients to establish a unique look and feel that speaks to the essence of their company. She thinks big picture and considers every customer touchpoint: the logo, color pallet, photography approach, packaging, copy tone, social media strategy, and so much more.
Jessica is also a photographer that has developed her skills to offer more to her clients. She believes a brand is much more than a logo. The more personal it can be, the better. Authentic photography can really bring a brand to life and is key to differentiating it from others. Jessica is also available to do portrait photography for individuals and families.
Background
Jessica has worked in agencies, in-house corporate environments, and freelance. She graduated from Syracuse University and started her career at a small design firm where she worked on consumer packaging and branding for many well-known companies. She moved on to work at Toys"R"Us where she managed a team of designers on various projects and campaigns. She was responsible for protecting and evolving the brand equities for the many services and programs that Toys"R"Us offered. She has led campaign development, program launches, social media campaigns, website development, and art directed the 2018 Toys"R"Us holiday catalog. She currently supports several freelance clients.
Services
Logo design, including style guide and identity system
Business cards & Letterhead
Packaging design
Brochures
Signage
Menus
Digital and Print Ads
Social Media Support
Website Development