This was a very special holiday season for Toys"R"Us. There was budget for FOIL! A foil substrate was used to bring this simple graphics to life. The use of matte and foil finish provided a contrast for maximum foil pop! These characters I created were used across other collateral and advertising. My reindeer illustration was also featured in a special die cut holiday mailing.
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 For the launch of Star Wars Clone Wars I worked with marketing, visual, vendor partners, printers and designers to bring this very special shop to life. Complete with countdown clock, die cut dimensional mask, lug on and foil. The tricky part about this feature shop location is the many different store configurations. This shop needs to be design in a modular system to break down for smaller stores.
 This holiday season was sprinkled with magic and cute "bobble head" characters that created a clean holiday environment. Coordinating corrugate displays, gift bags and product packaging were also created.
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 This spring and summer feature shop featured illustrated kids and some other outdoor characters in a colorful environment. It’s great when the products can coordinate with the environmental graphics.  Aren't the beach towels the cutest! I worked with the product development team to create the towel designs and display to compliment the shop.
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